Beauty ( Re ) Discovers The Male Body, By Susan Bordo

In her essay â€Å"Beauty (Re)discovers the Male Body,† Susan Bordo manages to recognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generations as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as Generation Y, have been born into the various outlets of social media and have become accustomed to a greater sense of comfort with the Internet as they share all of their life stories and photos with other human beings. On the other hand, Generation X and the Baby Boomers were born into an era that didn’t depend on technology to perform everyday tasks. As a result, their mindsets make the m reluctant to the changes in technology, which inadvertently makes them more uncomfortable to any massive changes in social media. By using sexually oriented advertisements, Kraft Foods and Axe, effectively display differing ideological differences between Generation X and Generation Y. In conjunction, Bordo’s elements of the gaze, objectification, and the rocks and leaners pose allow us to better understand the construction of the advertisements and the role they play on influencing each targeted generation. ToShow MoreRelatedHow We See and Read Images1247 Words   |  5 Pagesbecause advertisements are meant to capture the audience attention. Art and beauty attract the attention of the mind through the eye. John Berger, an English art critic, novelist, painter, and poet tried to explain the way human beings view things and how this is affected by our knowledge, beliefs and what they assume to be right. He explains that what we see has been recreated or reproduced. Berger points out that the woman’s body portrayed by different people has changed over time, for instance, in earlyRead MoreWay of Seeing, by John Berger and Susan Bordo’s Beauty (Re)discover The Male Body954 Words   |  4 Pagesassumptions. Susan Bordo and John Berger writes’ an argumentative essay in relation to how viewing images have an effect on the way we interpret images. Moreover, these arguments come into union to show what society plants into our minds acts itself out when viewing pictures. Bo th Susan Bordo and John Berger shows that based on assumptions this is what causes us to perceive an image in a certain way. Learning assumption plays into our everyday lives and both authors bring them into reality. In Susan Bordo’sRead Moreâ€Å"Beauty (Re) Discovers the Male Body† Essay examples612 Words   |  3 Pagesâ€Å"Beauty (Re) Discovers the Male Body† response In â€Å"Beauty (Re) Discovers the Male Body† by Susan Bordo, Bordo writes an analysis on the male body in advertising. Bordo discusses how in the society of advertising and fashion the male body isn’t really seen as a symbol of arousal compared to the female body. She continues saying how the naked or half-naked female body is seen as â€Å"an object of mainstream consumption† (p.299), while the male boy is just beginning to be a â€Å"commercial representation†Read MoreChanging Perspective Of Male Body Essay1093 Words   |  5 Pagesof Male Body Nowadays, we live in the world which treats male and female equally. In contrast with the past, which was a male-dominated society, todays our society emphasizes the sexual equality. Even though we live in a changed world, there is an unchangeable controversial topic. 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Perhaps influenced by this perspective, the painter embarked in a lifelong exploration of rotund human forms as a vehicle to exalt the viewer’s senses. Especially in the last few decades, Botero’s series of female nudes have become one of his most recognized lines of work. It is a little strange that this should be so. After all, these are not the conventional images of nudity that society judges as beautiful. In her essay â€Å"Beauty (re)discovers the male body†, feminist