Stat 101 Project Essays - Human Development Index,

Detail 101 Project School of Business and Economics Branch of Statistics Fall 2013 Task (1) Gathering No. ( 5 ) Unbending nature of Employment Index The unbending nature of business record is the estimation of the guidelines of occupations. With measures running between ( 0 - 100 ) higher evaluations mean progressively inflexible business and less appraisals demonstrate less unbending work by organizations. The unbending nature of work file comprises of three sub files : 1.A trouble of employing file . 2.A unbending nature of hours file . 3.A trouble of terminating record . The United States and Canada as of now hold the first and runner up in the unbending nature of work appraisals and the nations that we are going to talk about are positioned as beneath : Unbending nature of work record, esteem Country2009Rank/Global 1-Oman13128 2-KSA13128 3-Qatar13128 The REI list For every one of the three nations is 13 , which is low which demonstrates low unbending nature of work and all are positioned 128 Globally . The Human Development Index (HDI) : The Human Development Index is the most recent in the arrangement of worldwide human advancement reports distributed by the UNDP which is an experimentally grounded examination of significant improvement issues patterns and strategies all around the globe. HDI is a nation level estimation of social government assistance dependent on national qualities for normal future, paces of grown-up proficiency, school enlistment and gross household efficiency per capita . It is generally utilized by researchers, strategy producers and advancement experts to think about the degrees of improvement in every nation and to gauge every countries progress of advancement . HDI does not have any data about the dispersion of wellbeing, instruction or pay inside nations since it depends totally on national midpoints. HDI Country2013Rank/Global 1-KSA0.78257 2-Oman0.73184 3-Qatar0.83410 he 2013 Human Development Report is the most recent in the arrangement of worldwide Human Development Reports distributed by UNDP since 990 as free, experimentally o the HDI for KSA is 0.78 , which is high and which is better than Oman . KSA is positioned 57 Globally . the HDI for Oman is 0.731 , which is high however it is not exactly KSAs . Oman is positioned 84 Globally . the HDI for Qatar is 0.834 , Which is the most noteworthy among the three nations . Qatar is positioned 10 Globally . Worldwide Competitiveness Index : The worldwide intensity record is a file which comprises of three sub lists which are : 1.The innovation file . 2.The open establishments record . 3.Macroeconomic condition file . The worldwide intensity record was first presented by the World Economic Forum ( WEF ), situated in Geneva, Switzerland in 1979 . The worldwide seriousness list covers 131 nations and it gives a perfect representation of a countries monetary condition and its capacity to accomplish wanted levels or flourishing and government assistance of its kin . The GCI attempts to give a picture which is as near reality as could reasonably be expected and the GCI draws its information from two sources : 1.International hard information sources . 2.The Executive Opinion Survey . The GCI has been led every year for a long time and going and it has improved after some time to incorporate new information guides basic toward the Global Competitiveness Index . Worldwide seriousness file, Worth (1-7) Country2013Rank/Global 1-KSA5.1020 2-Oman4.6433 3-Qatar5.2413 1.The GCI for KSA is 5.10 which is better than expected and is superior to Omans and KSA is positioned 20 Globally . 2.The GCI for Oman is 4.64 which is the most reduced contrasted with the other two nations and Oman is Ranked 33 Globally . 3.The GCI for Qatar is 5.24 which is high and is the most noteworthy among every one of the three and Qatar is positioned 13 Globally . Sources : 1.http://books.google.ae/books?id=_qsP_uVTHQIC&pg=PP62&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CDsQ6AEwAg#v=onepage&q=global%20competitiveness%20index&f=false 2.http://books.google.ae/books?id=xGIXXZZJZOoC&pg=PA12&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CCwQ6AEwAA#v=onepage&q=global%20competitiveness%20index&f=false 3.http://en.wikipedia.org/wiki/List_of_countries_by_Human_Development_Index 4.https://www.sourcingline.com/nation information/work showcase proficiency inflexibility business 5.http://www.tradingeconomics.com/japan/inflexibility of-work file 0-less-unbending to-100-increasingly unbending wb-data.html 6.http://www.nationmaster.com/diagram/lab_rig_of_emp_ind_0le_rig_to_100_rig-0-less-inflexible 100-more 7.http://books.google.ae/books?id=voiYQduZNmEC&pg=PA39&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CEIQ6AEwAw#v=onepage&q=global%20competitiveness%20index&f=false

Phantom Tollbooth free essay sample

This book takes the hero, Milo on an excursion to give him how astonishing life is, because of his hypothesis that life is only exhausting and discouraging. Due to Milos hypothesis, Juster makes a strange and fantastical world that Milo gets lost in. Through Justers portrayal and advancement of this unreasonable world, the lesson of the story is found. I love the way that the good behind the book is understanding the huge swath of shading we have inside our lives instead of a modest, strong dim, which means, our lives are loaded up with energy and magnificence that we ought to never underestimate or neglect. Justers utilization of figure of speech (e. g. the whether man), a realm of numbers quarreling against a realm of letters, the excursion to discover Rhyme and Reason (ladies instead of the theoretical thoughts), and the different viewpoints that can be taken upon one thing are strong for an adolescent book. We will compose a custom article test on Apparition Tollbooth or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I have perused this book multiple times and each time I read it I gain some new useful knowledge. I appreciate the utilization of statement with a double meaning inside this book, since it gives the book a comical inclination that grown-ups and to some degree complex scholars can appreciate. I like the idea of contention among numbers and letters, in light of the fact that inside our regular daily existences we are utilizing both. To believe that they are battling about which one is progressively significant is diverting yet additionally interesting. In the book, Juster names numerous characters by their job or plan inside the book. Milo is on an excursion to discover Rhyme and Reason with the goal that harmony might be reestablished to the Kingdom of Wisdom. I feel that however oversimplified, Justers decision of naming was the best choice. Not all things have to be mind boggling and that is the thing that I like about The Phantom Tollbooth. It really has the best of the two universes. It gives perusers of any age something to snicker and consider. I have discovered that my life is valuable, even the least complex minutes and however that wasnt another and unexpected revelation, it was and consistently is an extraordinary suggestion to not underestimate the valuable endowment of life for allowed. I love this book, furthermore, as a result of its striking utilization of oddity and symbolism. Regardless of the absence of outlines inside the book, Justers words paint an exceptional picture that one representation would never, as I would like to think, do equity to. The creative mind that Juster invigorates inside the entirety of his perusers inside The Phantom Tollbooth makes works of art that are intended to be reproduced and changed each time we read the book. Maybe, that is my most loved thing about this youth book, its capacity to make an alternate and exceptional world that I out of nowhere become a piece of each and every time I read it.

ITFP

ITFP Thursday night was, well, interesting. I was working on my lab for 6.004. Usually the labs for 6.004 are not so bad they take maybe five hours. For this one, however, we were using CAD (Computer-Aided Design) tools to build the Beta processor. Yeah, a processor, like youd find in a computer. My TA had suggested that we budget nine hours for it. Ha. Hahaha. Shed also suggested that we start early, but I had tests on Monday and Wednesday that Id had to tool for, and I had already spent nearly four hours on it, so I figured Id be all right. I started out reasonably optimistic and cheerful. I always do 004 projects in the lab so that I can get help from the TAs and LAs. Unfortunately, for several hours there was only one TA there, and lots of people who needed help, so it took ages for those who needed it to receive it. Luckily, there were also friends working on the lab at nearby computers, so we could help each other. Eight hours later I was less optimistic. Also, I was tired of staring at the computer screen and having no breaks except a couple of trips to the bathroom. There had been more TAs for a while, but in 004 they tend to leave shortly after midnight. I was almost done with Part 1, the basic blockand still needed to do all the branching circuitry after that. Before 6 AM. 004 has this interesting policy where you submit the labs electronically, and the submission wont work unless you have the whole thing correct. If you turn it in on time, you get full credit. If you turn it in late, you get half credit. Normally I dont mind this policy, but for this lab, which is worth 12.5% of our total grade in the class, I was not so happy about it. I hit a point where it felt like I just couldnt do anything else, at least not without serious help. I started wondering why the hell I was taking this class when Im not even course 6, feeling my attempt to prove that Im capable and can do engineering things in interesting classes crashing down around my ears. I sat at the computer with tears running down my face, confused and miserable and desperate, growing steadily more tired, the screen blurring into colors, knowing that without the help of the TAs I couldnt do the rest of the lab. Every academics-related insecurity that I ever have as an MIT student the infamous imposter syndrome, the fear that I wont do well enough for my work to have been worth it in the end, and more, seemed to be bubbling to the surface to say nothing of the short term anxiety that I was already neglecting to study for the 10 AM test (also worth 12.5% of grade) to work on this, and that if I didnt get it on time I would lose half credit for the lab and do poorly on the test. Finally, at about 2 AM (having been working for 10 hours without a break) I zephyred Kevin 06, a good friend who is a TA for the class and lives two floors below me to ask if he was going to be awake and could help. Ten minutes later, I was back in East Campus sitting at his computer. Kevin let me work, explaining things to me when I needed it and occasionally drawing stuff out on his whiteboard. Kevin, if youre reading thisyoure a lifesaver. But you knew that already. :) This didnt quite end my frustration. Id been working on this thing way too long, and was hungry and tired, and even once I was done with the circuitry, debugging was pretty nasty. Kevin kindly pretended not to notice that I was intermittently crying at his computer as the 6 AM deadline got nearer and nearer. Being sleep-deprived and having only eaten once since Wednesday night, I was feeling pretty sick as well. Shortly before 5 AM, things started going considerably better, and it looked like I might actually finish the damned thing on time, which improved my morale a lot. At about 5:15, Mark Smark 07, who had been a hallmate of Kevins as a frosh before moving to TEP (his nickname comes from his freshman year, when 3rd East had two freshmen named Mark Single Mark, who lived in a single, and Double Mark, who lived in a double), showed up. We were getting errors at the exact same point in the test jig, which caused us to high five each other and find this far too exciting and amusing too long working without a break, and all that. He had his laptop with him, and the two of us started working very intently. At 5:47, I ran the test jig once again, pressed the green check button, and got a message telling me that everything was correct and that I could submit the lab, which caused me to cheer and be rather euphoric. 14 straight hoursit was finished. Rather than instantly climbing the stairs to bed I stuck around to see if Smark made it. With about five minutes left, I started losing hope for him, but he seemed pretty close He was running the test jig and counting down the remaining seconds on his fingers. As he was about to say zero, the Happy Green Check Button Message popped up. We had to check on Kevins computer to see if hed actually made it in time. Which he had. He was veryexcited. *grin* As miserable as it was at the time, Im now really quite happy that I did this lab. I designed a complete CPU at gate-level! Its MIT in a nutshell. Not the CPU, the experience. Its a fantastic illustration of IHTFP, and ILTFP (the sentiment, not the student activist group), at the same time. We torture ourselves beyond what we thought we could stand, and in the process, we find satisfaction and fulfillment. The people who hate it the most, love it the most, and its not contradictory. The more of their soul they put into it, the more they get back out. This sounded more eloquent in my head than in what Ive actually writtentypical. Its the intensity. Thats why you come here, all you prefrosh reading this. Im an intense person by nature, and before I came here, I felt like I had no outlet for my intensity cross country may have been the closest thing I had to one. Life was nice, and also mostly easy, unexciting, dramalessthe downs werent nearly as down, and the ups werent nearly as up. When you think that emotionally, or mentally, or even physically, youre running on empty, you can run on intensity alone. Maybe not as fast as you want cross-country taught me that no matter what they tell you, willpower alone cant win races but you can still run.

Christianity Dot Points - 2217 Words

Christianity Principle Beliefs Outline the principal beliefs regarding the divinity and humanity of Jesus Christ The Christological controversies of the fourth and fifth centuries were debates regarding the nature of Christ, and in particular the issue of his humanity versus his divinity. Docetism is a position which undermines the integrity of the humanity of Jesus because it claims that Jesus is fully divine but not truly human, because he is God merely adopting the appearance of being human. Arianism is the belief that Jesus is superior to the rest of creation but not equal to God because Jesus was created by God and thus is not eternal unlike God. The Council of Nicaea in 325 was called to fight against Arianism. The Council†¦show more content†¦God the Son is revealed in the Christian Scriptures. God the Spirit is revealed in the Church. The Trinitarian doctrine states that there are three co-eternal, equal persons in God, which is the notion of unity within community. The Trinitarian doctrine was further developed and defined at the councils of Nicaea in 325 CE and Constantinople in 381 CE. God was always trinity, however gradually this reality became known through revelation. Jesus calls God and speaks of the spirit which indicates a plurality in God. The difficulty is reconciling the concept of monotheism with the notion of God existing as three persons. The divine essence is common to all three, however the three persons have attributes or properties which distinguished them eg Fatherhood, sonship and sanctifying power. Once essence means that the actions (creation, redemption, sanctification) are attributable to all. Mutual relations is the concept that the terms Father and Son are not titles but expressions of a relationship and thus all three persons are co-equal Describe the Christian understanding of salvation. Christians believe that salvation is a gift from God that is offered through the death and resurrection of Jesus. 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Beauty ( Re ) Discovers The Male Body, By Susan Bordo

In her essay â€Å"Beauty (Re)discovers the Male Body,† Susan Bordo manages to recognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generations as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as Generation Y, have been born into the various outlets of social media and have become accustomed to a greater sense of comfort with the Internet as they share all of their life stories and photos with other human beings. On the other hand, Generation X and the Baby Boomers were born into an era that didn’t depend on technology to perform everyday tasks. As a result, their mindsets make the m reluctant to the changes in technology, which inadvertently makes them more uncomfortable to any massive changes in social media. By using sexually oriented advertisements, Kraft Foods and Axe, effectively display differing ideological differences between Generation X and Generation Y. In conjunction, Bordo’s elements of the gaze, objectification, and the rocks and leaners pose allow us to better understand the construction of the advertisements and the role they play on influencing each targeted generation. ToShow MoreRelatedHow We See and Read Images1247 Words   |  5 Pagesbecause advertisements are meant to capture the audience attention. Art and beauty attract the attention of the mind through the eye. John Berger, an English art critic, novelist, painter, and poet tried to explain the way human beings view things and how this is affected by our knowledge, beliefs and what they assume to be right. 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Stp Analysis of Unilever Free Essays

Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker1020327 Shaira Noshin1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl| Topic | Page| 1. We will write a custom essay sample on Stp Analysis of Unilever or any similar topic only for you Order Now | Introduction| 3| 2. | Mission Vision| 4| 3. | Market Segmentation, Target Market and Positioning of Sunsilk| 5-8| 4. | Advertisement Analysis of Sunsilk| 9-10| 5. | Competitor Analysis of Sunsilk| 11-12| 6. | Market Segmentation, Target Market and Positioning of Taaza| 13-14| 7. Advertisement Analysis of Taaza| 15-16| 8. | Competitor Analysis of Taaza| 17-18| 9. | Market Segmentation, Target Market and Positioning of Fair Lovely| 19-20| 10. | Advertisement Analysis of Fair Lovely| 21-23| 11. | Competitor Analysis Fair Lovely| 24| 12. | Market Segmentation, Target Market and Positioning of Lux| 25-27| 13. | Advertisement Analysis of Lux| 28-29| 14. | Competitor Analysis Lux| 30| Introduction: Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2011 revenues (after Proctor ; Gamble and Nestle) . Unilever is a dual-listed company consisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever brands are trusted everywhere and, by listening to the people who buy them, they are grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. At Unilever there is aim to help people in their daily lives. So they keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working. They have a portfolio of brands that are popular across the globe  Ã¢â‚¬â€œ as they’ll as regional products and local varieties of famous-name goods. This diversity comes from two of their key strengths: * Strong roots in local markets and first-hand knowledge of the local culture. * World-class business expertise applied internationally to serve consumers everywhere. Focusing on performance and productivity, they enctheirage their people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities they serve. They don’t only measure success in financial terms; how they achieve results is important too. They work hard to conduct their business with integrity  Ã¢â‚¬â€œ respecting their employees, their consumers and the environment around them. Unilever is one of the world’s leading suppliers of fast-moving consumer goods. Mission Vision In the last five years, they have built of their business by focusing on their brands, streamlining how they work, and improving their insight into the evolving needs and tastes of consumers. Now they are taking the next step in simplification – by aligning their selves around a clear common mission. Their vitality mission will focus their brands on meeting consumer needs arising from the biggest issues around the world today – ageing populations, urbanization, changing diets and lifestyles. They see growing consumer need for: * a healthy lifestyle * more variety, quality, taste and enjoyment time, as an increasingly precious commodity * Helping people to feel good, look good and get more out of life will enable them to meet these needs and expand their business. Their pillars of their vision set out the long term direction for the company – where they want to go and how they are going to get there: * They work to create a better future every day * They help peop le feel good, look good and get more out of life with brands and services that are good for them and good for others. * They will inspire people to take small everyday actions that can add up to a big difference for the world. They will develop new ways of doing business that will allow us to double the size of their company while reducing their environmental impact. They’ve always believed in the pother of their brands to improve the quality of people’s lives and in doing the right thing. As their business grows, so do their responsibilities. They recognize that global challenges such as climate change concern us all. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are. Market Segmentation, Target Market and Positioning of Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s ? billion dollar brands†. Sunsilk shampoos, conditioners and other hair care  products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest inAsia, Latin America and the Middle East. Market Segmentation: Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. ) Demographic Segmentation: Female Sunsilk has been, since its introduction seen as a shampoo for women. Sunsilk as a brand symbolizes hair and care. The Sunsilk ads has hosted a bevy of stars such as from Madonna, Shakira, Marilyn Monroe, Marian Rivera and bollywood film actress and miss world Priyanka chpora star all endorsing the goodness of sunsilk over generations. Priyanka Chopra is the ambassador for Sunsilk in India brand. 2) Geographic Segmentation: Urban and Sub urban – Upper middle and middle class people Sunsilk is leading shampoo of Bangladesh. So they segmented sunsilk in rural or urban areas of Bangladesh so that all urban or sub urban upper class and middle class people of Bangladesh can use sunsilk. 3) Income segmentation: Middle income group One of the essential characteristic of an FMCG product is an affordable price which is very important for its fast sales. It’s the meeting point of demand for a product and its price that decide whether the product will sell or not. And the demand for a product is highly dependent on the income of the customer. sunsilk is not very costly shampoo. Sunsilk have minipack. this is for village people. Therefore its target market starts from the middle income group. 4) Age Segmentation: 16-45 years Sunsilk is seen to mainly attract customers that fall within the age group of 16 to 45. In order to cater them, Sunsilk comes up with new and interesting variants. One of the latest entrants of sunsilk Sunsilk Sunsilk Bouncy Curl : Shampoo, Ntheirishing Conditioner, Curl Defending Mousse Straight Sleek : Shampoo, Ntheirishing Conditioner, Leave-on. Targeted at the youth. Another example is the Sunsilk Bouncy Curl: Shampoo, Ntheirishing Conditioner, Curl Defending Mousse which was a novel idea. Target Marketing: Concentrated Marketing: Sunsilk target is female customers. They always attract women’s towards their products. They analysis woman’s expectations, needs. And they always try to solve those need and expectations. Sunsilk always use world famous actress in their promotional adds. so SUNSILK Make Over Program by famous Hair Stylist Mr. HABIB in their promotional . SCOB (Sunsilk Circle of Beauty) SCOB is the activation umbrella of Sunsilk which will be carried over throughout the years. The first SCOB activation is Sunsilk Beauty Camp in Bali (2005) where 100 of girls are gathered. Together to join the camp that woman’s can feel like a star and buy their products Activation is Sunsilk Beauty Camp in Bali (2005) where 100 of girls are gathered to join. * Core to the success of the brand has been its ability to relate to the cotemporary Indian woman as a beauty hair care expert. * Sunsilk is targeting young women across the world, giving them the op portunity to share with each other their own life stories fitting the Life Can’t Wait theme – of how they have thrown caution to the wind and taken a chance which resulted in a life changing experience. The US they are first to launch Life Can’t Wait, and have hosted an event where girls with great hair shared their life can’t wait stories. Girls from the USA voted for their winner, a DJ from California named Tatiana. Positioning: It was positioned as a hair care brand in Bangladesh has since used successful film actors of the time such as, Priyanka Chopra and in India. Sunsilk’s secret of longevity has been its consistent evolution—be it the bottle, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. What has not changed is the consistency in its communication and its positioning. Its tag lines—if it’s good enough for a film star, then it’s good for you too to Play with beaut y—have conveyed the same message over the years. It taps into an emotion very close to humanity’s basic need—social interaction. The brand has always hired celebrities when they have reached a certain height rather than using them at the start of their careers. This has helped the customers to relate to their idols on screen. * To correct the popular misconception regarding hair wash mentality. * Customization It was the 1st brand to introduce a curl control shampoo. * 1st Anti- dandruff shampoo in India. * First 2-in-1 with an inbuilt conditioner and black shine shampoo for long hair. * Natural ingredients such as curd, amla, henna, lemon, watermelon extracts , helps to restore natural moisture. Sunsilk created a good position in buyers mind, by promotion, packaging and price. Sunsilk is always promoting their product in a different way. And improve their product in affordable price with high branding. Sunsilk is the leading shampoo in Bangladesh. Sunsilk is th e largest hair care brand in the country. In fact Sunsilk in Bangladesh has the highest market share in Unilever world. This strong association with consumers has led to Sunsilk becoming one of the most trusted respected brands in the country. Amidst strong competition from all hair care Sunsilk has retained its leadership through strong differentiation and consistently sharp positioning on take care of hair.. No shampoo brand could claim to be more inspirational for the Bangladeshi consumers than sunsilk. -. For last one decade sunsilk has continuously grown its market share with continuous new news through innovation and communication.. The major growth driver for Sunsilk has been the superior products with nationwide distribution covering all price segments and world class communication around the core proposition of hair care. Advertisement Analysis: Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Sunsilk is always use biggest stars of their time. If a movie star use a product then it is good enough for customers to be a user of that product. Because every common girl wants be look like her favorite actress. When she looks at TV or newspaper her idol is using Sunsilk then she will start to use it. Sunsilk target is make a feeling in all common girls that she could be look like those superstars. Time line of sunsilk: * 1954 – Sunsilk first launched in the UK. * 1955 – First advertisement of Sunsilk appeared on TV. * 1964 – Launch of Sunsilk hair spray. * 1968 – Sunsilk shampoo re-packaged in PVC bottles. * 1971 – Launch of Sunsilk conditioner. * 1975 – Sunsilk became the biggest name in hair care. * 2003 – Sunsilk glossy magazine launched in Argentina. 2008 – Social networking site Gang of Girls was introduced in India. First advertising: Sunsilk began advertising in 1955 with a campaign that focused on specific hair â€Å"issues†. In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by Joh n Barry, â€Å"The girl with the sun in her hair†, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials they’re aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called â€Å"Hairy Tales†. In the early 1970s, Sunsilk was advertised with the slogan â€Å"All you need is Sunsilk†. Sunsilk campaigns have wooed millions of people over the decades. Popularly known as the good shampoo of film stars. With top movie and TV stars both in Bangladesh and India having endorsed the goodness Sunsilk of over generations, it was natural that the brand has built equity as the best beauty soap in Bangladesh and all over the world. In add 2 they can see the hair expert Jamal Hammadi create the new sunsilk black shine shampoo. It’s mainly for shining hair. Shine will increase day 1 to 3. priyanka chopra is the brand ambassador of sunsilk. she tells every girls want shiny hair even she. From 2009 Sunsilk started working with a number of professional hair â€Å"experts† to develop new and improved products. Each hair â€Å"issue† variant links to an â€Å"expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hair fall† variant for the brand. The lineup also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Coltheir, and Teddy Charles for Plumped up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita – inventor of Japanese hair straightening process ‘YUKO’ – for Perfect Straight Competitor Analysis SUNSILK is not the leader in the market. There are several other competing products. Among those head and shoulders is considered to be the competitor who provides neck to neck competition. The tussle between the  big two  PG and UNILIVER has been causing ripples in the industry since the launch of its SUNSILK versus HEAD AND SHOULDER. Since its launch, HEAD AND SHOULDER has been under pressure due to the aggressive and powerful advertisement and pricing strategy of SUNSILK. However HEAD AND SHOULDER. , did not lag behind and adopted various strategies to reach today’s competitive position with SUNSILK. In spite of having similar segmentation and target market, both the products are positioned very differently in consumer’s minds. Although both are hair care, they promise different benefits. Sun silk shampoo will be using gender and age as the basis for segmentation. This segmentation is Demographic segmentation. Market segment of female of age 16-40 and above. Their main target market is females between the age group 16-40. But in their promotional activities, they cover the whole market. These segments are the best to ma ke accurate promotional strategies to earn the market interest. In the time when every young adult want to give him a new looks Sun silk offers family size bottle in 165rps. Change packing and size to attract new customers. Sun silk came with the idea to grab the market and to be superior in the market. Sun silk can targeting the lower class, which have lower income. Its innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk. For head and shoulders it is based upon life style as well as customer Preference despite of their demography or geography. The core segments are Black hair, Anti-dandruff, Smooth hair. The target market for Head Shoulders are the Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair. Head and shoulders differentiate itself from other anti dandruff shampoos by the means of introduction of new element ZPT formula. Offers family size bottle in 220rps so that is the reason it is a hot product in brand conscious people. Head and shoulder successfully established itself as a strong brand Head shoulders targeting mainly high and middle class people. Belonging to PG give Head Shoulders and esteem in consumers mind. Head shoulders are targeting mainly high and middle class people. Belonging to PG give Head Shoulders and esteem in consumers mind. Market Segmentation, Target Market and Positioning of Market segmentation 1. Geographic segmentation: Geographically they can segment their market into smaller group like region, country size, density of area and climate. Firstly their main target is positioning in the minds of their target consumer. They are planning to bottle their product for Indian market so they can save time by this ready to drink system. Taaza geographic segmentation is urban and sub urban people of India. 2. Demographical Segmentation: Demographically their main target is the 18-35 age old people. There is no gender based specification but they decide to classify it age and class based; their green tea is healthy for all gender people. At a reasonable price any income people can buy their product. * Gender : Male , Female * Family size : 1-2, 3-4, 5 Above * Family life cycle : Married Unmarried * Income : 10000 above * Occupation : White collar service workers * Education : School, college University * Religion : All * Nationality : Indi 3. Psychographic Segmentation: Their product Taaza Green Tea is a product which can be easily consumed by all social class people. People from different life style and personality characteristics their green tea will give them relaxed and pleased mind with a healthy life. 4. Behavioral Variables: They will assure to their target customer about their products benefit sought, brand loyalty, product usage rate and readiness-to-buy stage. By this consumers attitude towards their product will become positive and they will try their product. Target Marketing Market segmentation reveals their firm’s market segment opportunity. Their firm now must evaluate the various segments and decide how many and which segment it can serve best. They now look at how their company evaluate and select target segments. After evaluating different segment their company must now decide which and how many segment it will target. Because buyers have unique need and wants, a seller could potentially view buyer as a separate target market. For their green tea they divided their product for different class. They want to use a differentiated marketing strategy and their company decides to target several market and designs separate offers for each. The company decided to produce separate types of green tea based on age, family, life-cycle, social class and lifestyle. Their company tries to know what kind or types of people want what kind of product. They want to evaluate the best or some of best types and then produce their different types of product. First time they produce the product for examine their segment and then if it is want they can change their product types. Positioning: Positioning is very important for their company because it is a new product and this is not common in their country. So positioning is very much important here if they can make a better position here so they can achieve their goal as soon as possible. Positioning Strategy: This is their new product and it is not familiar in their country so firstly they decide to use MORE FOR LESS positioning strategy. They give more benefit than the other competitors but their price is low because they want to attract the consumer about their product. It is first time for this product for this it offer this strategy but after establishing it can change its strategy. They cannot continue this strategy because it can make a loss for the company for this they will charge more prices or give less benefit after 1 or 2 years. Developing a Positioning Statement: To young, old, active, all class people who have to use tea regularly; TAAZA GREEN TEA is the tea that gives you more energy, strong nests, pother than any other brand because it has high evel of quality. Advertisement Analysis: Market research analysis is the systematic process of collecting, recording and analyzing fact about customer competition and market characteristics in relation to a particular product brand periodically. Market research analysis is a multifaceted tool, it can help create a current business analysis, make improvement on p roduct or service, exploit latent demand market before competition those, it can help in analyzing the various segmentation of the market. When Unilever makers of Taaza Yellow label Tea, introduced their Taaza brands new campaign you observe it now has on the pack a literature saying 100% Natural Tea. This new campaign which the customers are now eccentric about, the green branding philosophy, economically it only market research analysis that can reveal where the traffic are heading towards. No longer than other Tea makers in the market have jumped to join the newly embraced idea. Fig: Taaza Thanda Add Taaza is the world’s best-known and biggest-selling branded tea, and one of the major icons in Unilever’s global foods portfolio. Beneath its genteel exterior lies a surprisingly potheyrful product. It is the company’s food and beverage brand with sales of around a year. Founder Thomas Taaza was the son of a humble shopkeeper who transformed himself into a grocery millionaire before he was 30, establishing tea plantations and food factories worldwide. Over a century later, Taaza is far and away the world’s best-selling tea, a household name in more than 110 territories worldwide. Unilever’s regional tea brands include PG Tips and Brooke Bond in the UK, Red Label in India, and Bushels in Australia. The company also produces ready-to-drink Taaza Iced Tea, mainly through a global partnership with PepsiCo /Unilever Partnership. Competitor Analysis Taj Mahal Tea Born: 1966 Brand: Brooke Bond Taj Mahal Tea Company: HLL Agency: O;M Brand Count: 101 Fig: Saif Ali Khan Taj Mahal Add since 2006 Taj Mahal’s first brand ambassador, Ustaad Zakir Hussain, is a symbol of excellence in the field of music. Through his rigor, perfection and talent exemplifies the greatness of Taj Mahal. The brand’s current ambassador, Saif Ali Khan, with his sophistication, modernity and refinement compliments the world of Taj Mahal. Since 2006, Saif Ali Khan is the brand ambassador. Tajmahal tea was positioned by HLL as the best tea. This † hazaron me ek† tea was promoted using the baseline â€Å"Wah Taj† and endorsed by the table maestro Ustad Zakeer Hussein. The brand was consistent in using the same promotional strategy and the baseline. But in 2003 the much popular baseline was changed to â€Å"Sabse Khas Taj Ehsas† from the famous and simple â€Å"Wah Taj†. 006 saw the brand going back to the same famous positioning â€Å"Wah Wah Taj† with an additional â€Å"Wah†. Key facts * Taj Mahal was launched in 1966 by Brooke Bond. * Ustad Zakir Hussain, the table maestro was the brands ambassador for over a decade, exemplifying both discernment as they’ll as the pursuit of excellence. * Taj Mahal is the most premium brand of tea in the Indian market. * It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs. * Since 2006, Saif Ali Khan is the brand ambassador. Market Segmentation, Target Marketing and positioning of Market Segmentation: The segmentation of the fairness cream space can be achieved using the traditional variables of age, income and gender. These demographic variables give a crude description of the segmentation space. To delve deeper, they propose to use behavitheiral variables such as main benefits of product sought, behavitheirs, personalities and lifestyles. The demographic segment that Fair Lovely targets can be summarized as follows: Income segmentation: Middle Class and Upper class Age segmentation: 17 – 30 years Demographic segmentation: For women Fair Lovely and Menz Active for Men Due to paucity of research data, the behavitheiral framework they propose is one the team came across. The behavitheiral segmentation is as follows:- Main Benefits Sought, Brand, Affordability, Skin Suitability, All purpose skin cream, Special ingredients and results Behavitheiral Characteristics, High end brand users, Heavy users, and Easy availability of product Information seeking Lifestyle Characteristics, Image conscious, Value oriented, Perfectionist, Analytical Target Marketing: Target Products of Fair Lovely, Perfect Radiance, Fair Lovely Oil Control, Fair Lovely basic product, Fair Lovely Multivitamin, Ayurvedic The Vanity Buyer, being more brand-conscious, prefers the high-end fairness products. Also, Fair Lovely does not cater deeply to the Price Sensitive Buyers. The brand actively targets the Finicky, Lazy and Inquiring customers. In the demographic variables, the brand targets the Rs. 3-7 Lakh income and 17-30 years age group most aggressively. Positioning: Fair Lovely is an iconic product in the Hindustan Unilever table. Since its launch in 1976, it has evolved into a brand in three very distinct phases each characterized by different positioning strategies. Although the product is a fairness product and is relatively limited in scope of positioning, the nuances in market positioning clearly indicate the changing thinking of the customer and Fair Lovely’s strategy of closely tracking this thinking. The first phase which begun with the brand’s introduction in India rested on the basic premise that women desired fairer skin to appeal to men and improve their matrimonial prospects. It delivered an 8-theyek fairness promise which was a strategy aimed at penetrating faster into the hitherto untapped commercial fairness market. The value proposition during this phase therefore clearly focuses on this matrimonial point and could be summarized as ‘Use this cream to get fairer and appeal to the man of their life. ’ The second phase centered more on the younger confident and mature college-going woman who wished for advanced methods for skin care and fairness over traditional techniques like haldi, kesar, etc. The final phase in the brand’s positioning evolution focused more on the psyche of the female customer. It appealed to the modern women who wished for fairness not for marriage, but for success and a personal achievement sense. It thus understood that the modern day woman would fund her own purchase, with the growing working woman population. The idea of the third stage which continues till date, builds on the principal that using Fair Lovely leads to fairness, which in turn leads to confidence. This confidence is responsible for personal and professional success leading up to a contented Indian woman. Advertisement Analysis Fair and Lovely shows in their commercial adds how a simple girl became famous. In add 1 in India (often referred to as the Air Hostess advertisement) â€Å"shotheyd a young, dark-skinned girl’s father lamenting he had no son to provide for him, as his daughter’s salary was not high enough – the suggestion being that she could not get a better job or get married because of her dark skin. The girl then uses the cream [Fair Lovely], becomes fairer, and gets a better-paid job as an air hostess – and makes her father happy†. In a Fair Lovely advertisement aired n Malaysia, a train attendant fails to catch the attention of her love interest, a businessman who buys a ticket from her every day, until she appears one day with fairer skin as a result of using Fair Lovely Unilever has follotheyd a similar advertising strategy for Fair Lovely in all the countries where it is sold. Advertising is a major element of its marketing mix, although the exact am unspent on advertising is a proprietary secret. It is reported that Unilever spent $7 million on advertising Fair Lovely in Bangladesh, a much smaller market than India in India; it was among the most advertised brands during the World Cup in 2002. Fair Lovely’s heavily aired television commercials typically contain the message of a depressed woman with few prospects that gains a brighter future by either attaining a boyfriend/husband or a job after becoming markedly fairer, which is emphasized in the advertisements with a silhouette of her face lined up dark to light. It is interesting to ote that in the print and TV advertisements, as the woman becomes ‘whiter’ she also becomes noticeably happier! (Some recent TV advertisements can be seen on the they site YouTube. ) Such advertisements have attracted much public criticism, especially from women’s groups, in many countries from India to Malaysia to Egypt. Brinda Karat, General Secretary of the All India Democratic Women’s Congress (AIDWC), cal ls the Fair Lovely advertising campaign Figure 1 Add No. 1 â€Å"Highly racist† (BBC News, 2003). The Air Hostess â€Å"advertisement is demeaning to women and it should be off the air. † Karat calls the advertisement â€Å"discriminatory on the basis of the color of skin,† and â€Å"an affront to a woman’s dignity† (Leistikow, 2003). The AIDWC campaign culminated in the Indian government banning two Fair Lovely advertisements, including the notorious Air Hostess advertisement, in 2003. RavShankar Prasad, India’s Information and Broadcasting Minister said â€Å"I will not allow repellent advertisements such as this to be aired† (Luce and Merchant, 2003). Fair Lovely cannot be supported because the advertising is meaning to women and the women’s movement,† the minister said (Doctor and Narayanswamy, 2003). The ban solely applied to two specific commercials in India. Hotheyver, Fair Lovely continues to run other advertisements with similar messages in India with little apparent change. â€Å"They want stricter controls over these kinds of ads,† says Senator Jaya Partiban, President of the national women’s wing of the Malaysian Indian Congress (Prystay, 2002). Those [Unilever] ads are incredible,† says Malaysian social activist Cynthia Gabriel. â€Å"Whitening creams are capitalizing on a market that’s quite racist and biased toward people who are lighter† (Prystay, 2002). Unilever insists it never meant to convey a message that could be interpreted to have racial undertones. In add 2 a simple middle class girl who used to commentary in her area cricket match, one day her elder sister gave her a fair and lovely. In a month she got fairness in her face and she got a chance to do commentary in a national match. Unilever’s Response Unilever has countered the criticism it has received for its Fair Lovely advertisements by saying that complexion is one of the Asian standards of beauty and that it is a dimension of personal grooming: â€Å"A they’ll-groomed person usually has an advantage in life† (Islam et al, 2006). Arun Adhikari, executive director for personal products at HLL, suggests that the company has not done anything wrong, â€Å"†¦historically Fair Lovely’s thoroughly researched advertising depicted a ‘before and after effect. The current commercials show a negative and positive situation. They are not glorifying the negative but they show how the product can lead to a transformation, with romance and a husband the pay-off† (Luce and Merchant, 2003). HLL theynt a step further in defending its advertising strategy. After the Indian government banned two Fair Lovely commercials in 2003, the company was unrepentant and argued that its Fair Lovely commercials they’re about â€Å"choice and economic empotheyrment for women† (Luce and Merchant, 2003). Hammond and Prahalad (2004) clearly buy this argument, and use exactly the same words when they say that the poor steeper woman who uses Fair Lovely â€Å"has a choice and feels empotheyred†. As discussed above, women’s movements obviously do not buy this argument. This is not empotheyrment; at best, it is a mirage; at worst, it serves to entrench her disempotheyrment. The way to truly empathy a woman is to make her less poor, financially independent, and better educated; social and cultural changes also need to occur that eliminate the prejudices that are the cause of her deprivations. If she was truly empotheyred, she would probably refuse to buy a skin whitener in the first place. Competitor Analysis Olay Olay is a product that is produced and manufactured by the they’ll known company Oil of Olay. It is a line that was developed by Oil of Olay and it is the netheyst anti-aging products from this company. To most consumers, Olay is better known as a maker of general skin health products such as moisturizers, cleanser, etc. While Oil of Olay is a commonly known brand, it also appears to have nothing more than common ingredients in its wrinkle fighters. Although it may be considered to be innovative to combine something that provides instant results along with something that will be good for long lasting results, it doesn’t do any good to do this if there is no proof that it can work. Not only that, but this product has more sun block in it than is necessary. This would be okay if they they’re trying to sell sunscreen, but there is more proof available for the sun block ingredients than there is for the anti-wrinkle agents that are included in this product. They feel that most women would probably like a little more proof before t hey decide to purchase this product. Marketing research managers interact with customers to define problems and identify the information needed to resolve them their research manager designed research projects prepare questionnaires and samples analysis data prepare reports and present their findings and recommendations to management he must understand statistics consumer behavior psychology and sociology. Using research they are identifying the specific feature and benefits that are target market segment values. Feedback from market tests surveys and focused groups will help us to develop the Olay soap. They are also measuring and analyzing customer, attitude towards competing brands and products. Brand awareness research will help us to determine the effective and efficacy of their messages and media. Finally they will use customer satisfaction studies to gauge market reaction. Market Segmentation, Target Marketing and positioning of: In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about their consumers, more effectively you could communicate and market them. LUX has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products to female. Now they are segmented LUX to male. Market Segmentation: Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. 1) Demographic Segmentation: Female Lux has been, since its introduction seen as soap for women. Lux as a brand symbolizes beauty. The Lux ads has hosted a bevy of film stars such as from Madhubala, Babita, Hema, Karisma to Kareena all endorsing the goodness of Lux over generations. This was done in order to attract women who wanted to look and feel like the stars they idolized. 2) Geographic Segmentation: Urban and Sub urban – Upper middle and middle class people. Lux is leading soap of Bangladesh. So they segmented lux in rual or urban areas of Bangladesh so that all urban or sub urban upperclass and middle class people of Bangladesh can use lux shop. 3) Income segmentation: Middle income group One of the essential characteristic of an FMCG product is an affordable price which is very important for its fast sales. It’s the meeting point of demand for a product and its price that decide whether the product will sell or not. And the demand for a product is highly dependent on the income of the customer. Lux is not very costly toilet soap. Its price varies from 30tk. Therefore its target market starts from the middle income group. 4) Age Segmentation: 16-35 years Lux is seen to mainly attract customers that fall within the age group of 16 to 35. In order to cater them, Lux comes up with new and interesting variants. One of the latest entrants, Lux Crystal Shine is mainly targeted at the youth. So is the Black Provocateur which symbolizes boldness. Another example is the chocolate variant lux which was a novel idea. All these are introduced to catch the attention of the youth. Target Marketing: Concentrated Marketing: Lux target is female customers. They always attract women’s towards their products. They analysis woman’s expectations, needs. And they always try to solve those need and expectations. Lux always use world famous actress in their promotional adds so that woman’s can feel like a star and buy their products. But in 2005 lux introduce male brand ambassador Mr. Shah Rukh Khan. As a result many boys they’re started using lux shop. So they can see lux is now targeted male customers. Positioning: It was positioned as beauty soap in Bangladesh has since used successful film actors of the time such as, Ashwaria Rai, Prianka Chopra and Kareena Kapoor in India. Bipasha Hayat, Shomi Kaysar, Suborn Mustafa to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap coltheir, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of smothery gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited and the competition at bay. What has not changed is the consistency in its communication and its positioning. Its tag lines—if it’s good enough for a film star, then it’s good for you too to play with beauty—have conveyed the same message over the years. It taps into an emotion very close to humanity’s basic need—social interaction. The brand has always hired celebrities when they have reached a certain height rather than using them at the start of their careers. This has helped the customers to relate to their idols on screen. From being a soap for the stars, Lux has recently started positioning itself in such a way that the ordinary woman can relate to the brand. The advertisements show not the star, but the actress in the character of an ordinary girl or woman, which any woman can identify with. This positioning has helped the brand in striking a chord with the target consumers. Lux created a good position in buyers mind, by promotion, packaging and price. Lux is always promoting their product in a different way. And improve their product in affordable price with high branding. Lux is the leading shop in Bangladesh. Lux is the largest skin cleansing brand in the country with a value share of 41% in 2009. In fact Lux in Bangladesh has the highest market share in Unilever world. More than Nine in every Ten Bangladeshi consumers enjoy the luxurious bathing pleasure of Lux during the ctheirse of a year. This strong association with consumers has led to Lux becoming one of the most trusted respected brands in the country. Amidst strong competition from all beauty soaps, Lux has retained its leadership through strong differentiation and consistently sharp positioning on beauty stardom. No soap brand could claim to be more inspirational for the Bangladeshi consumers than Lux – ‘the beauty soap of super stars’. For last one decade Lux has continuously grown its market share with continuous new news through innovation and communication. In the last three years (2007 to 2009) Lux has gained 10% market share. The major growth driver for Lux has been the superior products with nationwide distribution covering all price segments and world class communication around the core proposition of beauty. Advertisement Analysis Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Lux is always use biggest stars of their time. If a movie star use a product then it is good enough for customers to be a user of that product. Because every common girl wants be look like her favorite actress. When she looks at TV or newspaper her idol is using lux beauty shop then she will started to use it. Lux target is making a feeling in all common girls that she could be look like those superstars. LUX ADVERTISEMENTS THROUGH THE AGES Figure 2 Aishwarya Rai in Lux Figure 3 Prianka Chopra in Lux add Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer of their stardom, advertising campaigns on Lux have featured film stars across the nation, promising their beauty and complexion to ordinary women. With top movie and TV stars both in Bangladesh and India having endorsed the goodness of Lux over generations, it was natural that the brand has built equity as the best beauty soap in Bangladesh and all over the world. Lux wagon started nearly their decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwarya Rai and Kareena Kapoor. And Soborno Mostofa, Bipasha Hyyat, Shomi Kaysar, Afsana Mimi, Mahzabin in Bangladesh is becoming a Lux ambassador. The brand has outlasted much soap. From the beginning, Lux became a household name across the country. In 2005 Lux is brook their old tradition and they are targeting in male customers also. They say that lux is not only for girls boys can also be user of lux. So they thought to promote this concept they need a male brand ambassador. And Mr. Shah Rukh Khan is the best option for this. They use Mr. SRK in this add. So that the male consumer whose are a big fan of Shah Rukh Khan started using Lux. Figure 5 Shah Rukh Khan in Lux add Figure 6Katrina Kaif in Lux add The add shown in the below was first aired on TV in 2008. In this add we can see that Lux is introducing with new Lux purple. Brand ambassador is Katrina Kaif. We can also see that when Katrina enters in a party everyone is looking at her for her bright and soft skin and her seductive smell. So boys are wants to dance with her. Basically in this add Lux wanted to tell their target customers is that new Lux purple has beauty oil that can make your skin more soft and bright and it has a very seductive smell. Competitor Analysis Keya super beauty soap Born: 1997 Market Share: Has 10% (Tk 72 core) market share in the bathing soaps category, Has 18% market share in the bathing soaps category Keya’s TG is urban sub-urban upper to lotheyr middle class people. This category is the 2nd largest population of domestic market. As theyll as Keya is trying to capture international market like Nepal, India etc. Recently Keya Cosmetic Ltd started losing local market share to Unilever and Square. Due to implementation changed in Keya’s marketing strategy, the volume of local sales decreased and export sales slightly increased. Keya Cosmetics obtained a good position in the buyers’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do . The company offers improved quality of products in the industry at an affordable price. This helps to position the product in the buyers’ mind as the best quality beauty soap made locally. Since in the beauty soap industry all products are of same price Keya cannot provide its consumers with better price but it is in a great position in reference with its fragrances. It provides a unique fragrance different from competitors Marketers often use price/ quality characteristics to position their brands. One way they do it is with ads that reflect the image of a high-quality brand where cost, is considered secondary to the quality benefits derived from using the brand. How to cite Stp Analysis of Unilever, Essay examples

Catholic Social Thought Authentic Development

Question: Discuss about theCatholic Social Thoughtfor Authentic Development. Answer: Introduction: Catholic Social Thought has flourished its essence on every sphere of life from personal to spiritual, political to economic. The primary principle of this thought is to enhance the holistic approach of "authentic development placing human dignity at the center of concern. Catholic social thought spreads the belief of building a society that endorses love, justice, and peace. The root of the content behind the Catholic social thought has also been enlightened by the biblical concept and eastern cultural extracts of ancient time. Impact of Catholic Social Thought on the Medicine Practice: Catholic society Thought (CST) demonstrates that dignity of each be respected as well as diversity must not come across between while considering this issue. Critical thinking is another component on this list that is required for the reflection of the rational explanation. These attributes facilitate the medical practices because during a remedial course dignity of the human, management of the diversity and critical thinking is important for the appropriate action. It is not acceptable that during the period of practice any activities have occurred that is an array with the dignity of the client. Medicine practices should also not harm the spiritual, regional and social beliefs of a client; thus the CST is significant in this regard. Collaboration and communication are the other main components of the CST that is also valid in the context of medicine practices. The thinking of CST has always favored for the right of common people; thus it has focused on the evaluation of the few measures like detection, organize, analysis, synthesizing and evaluation of the collected data (Thompson, 2015). One cannot avoid the fact of being a part of society and that is why he is required to work cooperatively. All these components are critical for the medicine practices and can only be implemented successfully while an effort is being put into a form of the social group as well as by an individual. The principles of the CST have been compacted into a system at the terminal phase of the nineteenth century; however, the notion of the Catholic social thought is much older and enrooted in the customs of Old Testament. The doctrine of the CST has embedded attributes such as human dignity, charity, subsidiarity, the solidarity of the common interest, distributism and social justice (Massaro, 2015). These elements of CST can be related to the medicine practices. Charity encourages trust, faith, love and social relationship. For the medicine practice, there is no point of denying that all these are essential to make the service trustworthy so that client can have faith in the remedial course as well as the love for the profession is the ultimate to make the service fruitful forming the social relation strong and efficient. Subsidiary depicts that help should be provided to the needy that is one of the fundamental requirement for medicine practices also (Bullis, 2013). For the distribut ism of the social justice, it can be allied with the medicine practices as it too demands the equal distribution of the service across the society. As per the CST, the contribution of the individual for the purpose of good is equivalently important as the social contribution. Impact on the community is only measurable while a person is benefitting the society in their way; this also applicable in case of medicine practice as each medicine practitioner is required to contribute positively to improve the service quality. Despite a number of positive aspects of the CST, there are some issues those are confusing and can influence the medicine practice. People hold some misconception about the principles of the CST regarding some controversial issues like abortion and homosexuality etc. These thoughts have made the application of the CST principle fragile for the larger social context. However, the original approach of this doctrine is to help the poor and needy people. In this regard there is irresolution over the fact that, CST requires corporal works of mercy; however, there is a distinct point of view on justice and mercy. Justice requires more permanent and stable solution for the society. Moreover, both economic and political scenario has been changed over the years from the period; thus implementation of CST could get difficult while applying for the medicine practice. Conclusion: Hence, this piece of editorial has comprised the evaluative explanation on the Catholic Social Thoughts. It has allowed description of the principles aligning those with the medicine practices. This study has taken attempt to shed light on the facts of CST and its approaches on regular social necessity. Reference List: Bullis, R. K. (2013).Spirituality in social work practice. Taylor Francis. Massaro, T. (2015).Living Justice: Catholic social teaching in action. Rowman Littlefield. Thompson, J. M. (2015).Introducing catholic social thought. Orbis Books.

Order vs. Chaos in Greek Mythology free essay sample

In the Babylonian Enuma Elish, Marduk, the Storm God defeats the dragon-like monster Tiamat. In the Ugaritic Baal Cycle, the Storm God, Baal, defeats the serpent Yam. In both versions of the Illuyanka Myth, the Storm God defeats Illuyanka to restore order to the land. All three of these myths demonstrate the victory of a Storm God over a dragon-like monster in order to restore order over the chaos these monsters created. In both the Enuma Elish and The Baal Cycle, the Storm God’s are given articles of power to defeat the serpent like monsters. In Enuma Elish, Anu who is Marduk’s grandfather presents Marduk with four winds, with these winds he is able to defeat Tiamat as Tiamat is the sea and these winds disturb the sea. As the author of Enuma Elish says â€Å"Anu brought forth and begot the fourfold wind consigning to its power the leader of the host. We will write a custom essay sample on Order vs. Chaos in Greek Mythology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He†¦ stationed the whirlwind, he produced streams to disturb Tiamat. † The powerful winds disrupted Tiamat and signified the initiation of battle as the author of Enuma Elish says, â€Å"When he created the dread fourfold wind, your vitals were diluted and so we can have no rest. The fourfold wind was what enticed Tiamat to create the monsters and prepare for battle; these winds were what ultimately disturbed the Sea and gave Marduk an advantage over his foe. In The Baal Cycle, Kothar-wa-Hasis who is the craftsman god makes Baal two magic clubs to smash and defeat Yam with. Kothar says to Baal â€Å"behold, you will kill your enemy, behold you will annihilate your foes. You will take your eternal kingship, your dominion forever and ever. Kothar brought down two clubs, and he pronounced their names. Each of the clubs that Kothar made for Baal had a significant purpose; one was the â€Å"Driver† and the other the â€Å"Chaser. † â€Å"Driver† was made to â€Å"strike Prince Sea on the shoulder, Jude River between the arms. † â€Å"Chaser† was made to â€Å"chase Sea from his throne, River from the seat of his dominion. Dance is Baal’s hands, like a vulture from his fingers. Strike Prince Sea on the skull. † These two powerful clubs were what were responsible for the conquering of Yam; they gave Baal the advantage he needed to take down the serpent. Version one of the Illuyanka Myth is comparable to the Enuma Elish as both literary works have deceiving plots that depict failed attempts defeating the Storm God. In version one of the Illuyanka Myth, the Storm God uses the help of his daughter to lure Illuyanka closer to him. Illuyanka is invited to a feast when he gets drunk and eventually lets his guard down long enough for the Inara (the Storm God’s daughter) to have him tied up by a man she met earlier in the day. The author wrote in The Illuyanka Myth â€Å"The serpent and [his offspring] came up, and they ate and drank. They drank up every vessel, so they became drunk. Now they do not want to go back down in their hole again. Hupasiya came and tied up the serpent with a rope. † The Storm God’s daughter was full of trickery and extremely deceitful in luring Illuyanka into a vulnerable position where her father could attack him. As stated in the text â€Å"The Storm God came and killed the serpent, and the gods were with him. † The Illuyanka Myth is a prime example of how family members can play a role in the Storm God’s victory; this is quite the opposite in Enuma Elish where family turned against Marduk in his battle. In the battle of Enuma Elish, Tiamat plots revenge against Marduk and has her first born, Kingu, be the chief in her assembly to overthrow Marduk from power. As stated by the author, â€Å"[Tiamat] elevated Kingu, made him chief among them. The leader of the ranks, command of the Assembly, the raising of weapons for the encounter, to combat, to direct the battle, to control the fight. † Tiamat prepares for battle against one of her own, one of her offspring; she defies family and is ready to fight. As stated by the author, â€Å"Tiamat prepares for battle against the gods, her offspring. † In both version one of the Illuyanka Myth and in the Enuma Elish, the serpents use their children to assist in defeat against the Storm God. The battle between Baal and Yam in The Baal Cycle can also be comparable to the battle between Marduk and Tiamat in the Enuma Elish. In The Baal Cycle, Yam sends for El to try and have Baal surrender to Yam. The gods are afraid of Yam, just like the gods are afraid of Tiamat in the Enuma Elish. The author in The Baal Cycle writes â€Å"Sea sent two messengers†¦Leave, lads, do not turn back; now head toward the Assembly in council, at the center of the mountain of night. Do not fall at El’s feet. † Yam wants to take Baal’s place and stature along with his power, and El agrees. Yam says to El â€Å"El, give up the one you are hiding, give up Baal and his powers, the son of Dagon: I will assume his inheritance. † Baal refuses and conquers the serpent with the two clubs presented to him by Kothar instead of surrendering to the serpent’s request. In the Enuma Elish, Tiamat uses a similar approach to try and get Marduk to surrender to her by evoking fear in the other gods to get them to join her Assembly. Unlike The Baal Cycle, Tiamat does not send for Baal asking him to surrender to her, she instead try’s to scare him by forming an army full of monsters to prepare for the fight. Marduk learns of Tiamat’s scheming and is then called to battle to stop her. The author of Enuma Elish writes, â€Å"Let us make monsters, let us do battle and against the gods! They banded themselves together and marched at the side of Tiamat. Enraged, they plot without cease night and day, they are set for combat, growling, raging† Tiamat forms an assembly of people to prepare for combat, just like in The Baal Cycle when Yam sends an assembly of people calling for Baal. Enuma Elish reads, â€Å"They form a council to prepare for the fight. [Tiamat], she who fashions all things, added matchless weapons, bore monster-serpents, sharp of tooth, unsparing of fang. † The serpent in The Baal Cycle and the serpent in the Enuma Elish are both very chaotic in their ways of enticing their Storm God’s to surrender to them, however the Storm God’s still defeat the serpent’s scheming approaches. There are many underlying relationships that exist in myths pertaining to the battle of the Storm God and the dragon-like monsters. These relationships reveal how a specific culture views their supreme god, and puts all their faith in him, in assurance that he will keep their civilization safe from all chaotic harm. The Storm God of all cultures is the protector of that society; he is the king of the gods, the guard against all evil. In the Enuma Elish, Marduk and Tiamat cannot coexist, and as Tiamat plots against him, Marduk must react and rebel in order to stay alive. Marduk does what he has to do to get rid of this monster and protect the other gods. Similarly, in The Baal Cycle, Baal is enticed to defeat Yam as Yam calls out for Baal and demands that he must surrender. Fisherman, sailors, crop-growers all praise Baal as he is the storm god and controls the rain that their crops need to survive. Therefore, Baal controls the harvest season; he is also the god of fertility, so his culture looks up to him and praises him. They need Baal to survive, so Baal slays the serpent to allow his culture to prosper. In both versions of the Illuyanka Myth, Illuyanka initially defeats the Storm God; but the Storm God comes back to take down the serpent once and for all. The Storm God uses trickery and confining situations to force Illuyanka into vulnerable positions. For example in version two of the myth, when the Storm God has his son marry Illuyanka’s daughter, he asks for his eyes and heart back from the serpent in exchange as a wedding gift. Each of these myths demonstrate the courage and act of confidence the Storm God must possess to defeat its enemy, to maintain order and peace within their civilization.

Reaction to Siddhartha essays

Reaction to Siddhartha essays Siddhartha, by Hermann Hesse, is the story of the life journey of the main character, Siddhartha, after which the book is named. Throughout the novel, Siddhartha questions many aspects of life including wisdom, love, and happiness, which causes the reader to reevaluate life as well. At the beginning of the book, Siddhartha begins to question the Brahmin faith. He feels, however, he is better off looking within himself for answers to his questions, rather than looking to others for help. I can relate to Siddhartha in this respect because when I am going through a difficult time in my life, I like to go through it on my own. I have found I learn more about myself this way. Siddhartha is trying to reach inner peace. He feels that knowledge is something that he needs to do this, but knowledge does not always lead to peace. There have been times in my life when I wanted to find out the truth about something, and upon finding out the truth, I wondered if I were better off not knowing it. Siddhartha comes to the realization that he does not desire knowledge, he desires wisdom, and wisdom only comes when you are ready to receive it. By the end of his spiritual journey, Siddhartha matures and achieves wisdom. During his journey, Siddhartha meets Kamala and falls in love. "Beneath heaped-up black hair he saw a bright, very sweet, very clever face, a bright red mouth like a freshly cut fig, artful eyebrows painted in a high arch, dark eyes, clever and observant, and a clear slender neck above her green and gold gown." She represents all that is beautiful in the world. She promises to teach him the art of love. The only part of his life that Siddhartha feels truly involved in is the time he spends with Kamala. It is easy be consumed by love. I was in a relationship where I felt like Siddhartha. Throughout the entire relationship, nothing else seemed to matter to me. I began to lose sight of everything else, just as...

Sports and Enhancement Drugs Essay Example | Topics and Well Written Essays - 2750 words

Sports and Enhancement Drugs - Essay Example The use of stimulants and performance enhancing drugs in sports gained momentum in the 1950s-60s. The full fledge use of performance-enhancing drugs was initiated by the Russian athletes who during the 1954 Olympics held in Australia gave a power packed performance outshining their competitors especially the Americans. This started a war of steroids as the Americans came up with their own steroid. Since then performance enhancing drugs especially steroids have become a regular feature in the world of sports. Stories about athletes and sportsperson using performance enhancing drugs often make headlines. For days print and TV media disclose events and incidents and finally confessions from sports person who failed the dope test. These prodigal sons and daughters of the soil are then labeled as â€Å"cheap cheats† and stripped of all the honors and medals they had earned for their country. People criticize the fallen idol for sometime and the sports world calls for stricter measu res to discourage the use of performance enhancing drugs but then everything hushes up until a new member is inducted in the Hall of Shame. Even though they bring so much disgrace, the use of performance enhancement drugs is on the rise among sports person. What are performance enhancing drugs? Do they really affect an athlete’s performance and why do athletes take the risk of using them when they bring nothing but pain in the end are some questions which will be answered in this thesis. Also should the use of performance enhancing drugs be legalized will be discussed here.The new century has given a new meaning to â€Å"sports†; earlier international sports were events where athletes from all over the world met and competed. There were humble winners and graceful losers and the ambience was friendly. The purpose of sports was to cultivate peace and understanding and acceptance of other cultures and values. An athlete was valued more for his sportsman spirit than recor ds he set. Today sports mean do or die. The advent of technology has helped the athletes improve their skills and techniques but has also killed the sportsman spirit. The attitude of the spectators has changed too; the winners are showered with praises and prizes while the losers are blamed and blasted both by the media and the public. After a defeat many heads including those of coaches roll; this extremity has made the coaches and athletes turn to desperate measures such as the use of performance enhancing drugs. Gone are the days when sports were all about sportsmanship and fair play when the team which performed well won the competition. Today every aspect of sports is measured in superlative and only the strongest, fastest and quickest players are the winners. To gain these qualities, the athletes turn to other means besides training and practice. One of the most common methods is the use of performance enhancing drugs. Generally performance enhancing drugs are defined as any s ubstance which when taken orally, injected or applied as cream boosts the endurance level, strength, power and speed in a body for the purpose of enhancing athletic performance (Hales 126). The use of these drugs is common all over the world and in the United States alone nearly one to three million people including twelve percent of young men and two percent of young women take performance enhancement drugs for various purposes

The Owner of Roseland - Jean Essay Example | Topics and Well Written Essays - 2000 words

The Owner of Roseland - Jean - Essay Example A profit à   prendre is the right to go on to someone else's land and acquire natural materials from it and include the right to mine, quarry, fish, and hunt, graze animals or cut turf. It is important for Jean to understand that order to ascertain whether there is a profit a prendre, it is not necessary to show that the relevant right that has been granted gives an appreciable benefit to the dominant land. Gale suggests that the question of whether a right can be a profit depends upon the nature of the right and its relevance to the dominant land. Profit of pasture is an ancient right but still generally claimed today. It is a profit because grazing animals take grass and other plants from the land. This cannot exist as a right to graze an unlimited number of animals as this would wear out a land, and the traditional limit is the maximum number of animals which can be supported through the winter, as mentioned in Mellor v Spaceman, 1669. Unlike an easement, a profit may not be appu rtenant to land, in which case it may be exercised for the personal benefit of its owner. Profit appurtenant can change character. Bettison v Langton, 2001, is the authority of the rule.   In the unregistered land system, a legal profit is enforceable against any purchaser, under the principle that legal rights bind the whole world. However equitable profit has to be registered as a charge through some passages in E. R. Ives Investment v High, 1967, suggest that some equitable profits may be enforceable without registration.  And in  Carr v Lambert  1866, 1 Ex 168, 175 relevancy and couchancy was described as a "measure of the capacity of the land to keep cattle out of artificial or natural produce grown within its limits".

Impact of Humans on Toronto Islands

Impact of Humans on Toronto Islands The Impacts of the Geomorphology, Climatology, and Hydrology on Human Activities in the Toronto Islands By: Nerujan Sivanesan Student No: 500510777 A place of entertainment and relaxation is what the Toronto Islands are known for presently. It still catered this tranquil and enticing environment even when it was first founded by the natives around the mid- 1700’s (Toronto Islands, n.d.). However, it was discovered and claimed by other settlers as a result the islands’ first hotel was built and this was by Michael O’Connor in 1833 (Higgens, 1999). He helped make the Toronto Islands become a popular tourist attraction for many and it became known for its amusement park, hotels, summer cottages, and other popular outdoor activities like fishing, and swimming. During the mid-1700’s, the Toronto Islands was found to be 1.6 km south of downtown Toronto, and its area was thought to be around 332 hectares (Sward, 2014). Moreover, it was known to be made up of fifteen islands (Sward, 2014) and the population of the community living in this area at the time was estimated to be over 600 people (Toronto Island Co mmunity Association, n.d.). These islands were not the same now as they were over 3500 years ago, they were originally a recurved sandspit whose, sediments were carried from the Scarborough Bluffs by the water currents from Lake Ontario (Toronto Islands History City of Toronto, n.d.). This later formed into large sandbar and through weathering they formed into the Toronto Islands as we know today. In addition, the climatic conditions and hydrologic activities that these Islands encounter affected the society’s way of living. Furthermore, the Toronto Island’s were thoroughly examined on its geomorphology, hydrology, and climatology and the impacts on the general population by the natural environment. The research for this report of acquiring peer-reviewed resources was difficult due to the specified topic. The research for this topic was conducted for credible resources were done on two scholarly search engines which were â€Å"Google Scholar† and â€Å"RULA- Articles and Database†. However, RULA did not yield the sufficient information required regarding the study of this topic. Moreover, the majority of the research was done by searching for key words on Google scholar and Google. On this search engine, key words such as â€Å"Geomorphology of the Toronto Islands† were used to retrieve specified details of the formations and evolution of the Islands. Other words were searched for instance, â€Å"Hydrology, and Climatology of the Toronto Islands†, and â€Å"the Toronto Island’s history†. These searches provided adequate information regarding the geographical aspects of the Toronto Islands. In addition, the Toronto Island’s website was used to acquire the history of the Toronto Islands and statistical information regarding the population, and the area of the islands. The information that was collected by this technique shows it was a successful approach in learning about the Islands. Through the examined information that was collected, it was found that the Toronto Islands were not always Islands. It was a tombolo (Christopherson, Byrne, Giles, 2012, pg 499), it was found on the North shore of Lake Ontario which linked itself to downtown Toronto. These group of islands were originally formed by sediments that were deposited by winds that moved from northeast to southwest and eroded stone which originated from the Scarborough Bluffs from over 3500 years ago (Toronto Islands History City of Toronto, n.d.). The eroded sediments from the Bluffs were carried by the Lake Ontario currents which moved from the east as well as by the wind currents (Naim et al, 1994). In addition, the water currents moved from the east because they had a longer fetch. The eroded sediments that were transported from the Bluffs to the Toronto Islands were deemed to be 30000m3/year on average (Naim et al, 1994). However, in 1858 severely violent storms eroded the tombolo (Christopherson et al, 2012, pg 499) over time this separated the Toronto Islands from Toronto (Toronto Islands History City of Toronto, n.d.). Many years after this incident, the Islands itself began to grow larger and larger almost doubling its size, because of sediments that was deposited into the Eastern Channel of the Islands (Naim, et al., 1994). As a result of the storms in 1858, a seawall was built to prevent future erosion however, this stopped the sediments being deposited from the Bluffs (Naim, et al., 1994). The evolution of these islands has affected the community living in these areas as it became more commercialized with more leisurely activities. They were either forced to move to different parts of the islands or away from them in order compensate for the construction of the amusement park. The people that did decide to stay were forced to live in the Algonquin Island or Ward’s Island since the homes on the other Islands were destroyed and used for the airport, the school, nursery, and amusement parks (Toronto Islands, n.d.). In addition, the erosion of the tombolo (Christopherson et al, 2012, pg 499) necessitated travel by boat or ferries towards each other. Moreover, with the Toronto Islands sitting on Lake Ontario, it allowed more water-based activities to be present such as swimming, canoeing, boating and etc. It became more of a car-free environment and encouraged bike riding because of the size bridges built between the islands. Furthermore, the transformation of these islands shows that how geomorphology has affected and influences the human population to these areas. The study area’s climate condition was thoroughly investigated on how it affected the Toronto Islands. Based on the data (see Table 1) (Class Environmental Assessment, 2010), the Toronto Islands have been coupled with mild summers and cooler winters. It was found that the mean daily temperature was 8.2 and encountered an annual rainfall and snowfall of 705mm and 112.8cm (see Table 1), respectively (Class Environmental Assessment, 2010). It was concluded that the Toronto Islands were confronted with warmer winters and cooler summers compared to the more localized areas. The warm conditions of Lake Ontario allowed the snow melt into rain because of the warmer winters and the colder temperatures rose to warmer ones due to its warmer conditions (Class Environmental Assessment, 2010). These climatic conditions affect the lives of the people that are within this area and it affects their way of life. Many people will be attracted to these islands because there will be specific activities that are available in accordance to the seasonal changes. For example, during the summer, the Toronto Islands are at peak of drawing crowds of tourists. This is because their famous amusement park, Centreville, is open as well as the appeal of biking, going for picnics, swimming at the beach, tourists staying over at hotels and etc. During the winter times most of the water bodies will be frozen therefore, these areas will be open for ice fishing. This research shows that the climate of this area is a factor in attracting people to the Islands in different seasonal conditions. The hydrological conditions of the Toronto Islands have been a source for promoting more water based activities as well as supplying safe drinking water. The water currents that transported the sediments from the Bluffs moved from the east however, the wind blew from the west. The water currents were able surpass the wind since, it had a long fetch. In addition, a water treatment plant has been built on this site and collects the water from Lake Ontario and converts it to safe drinking water. The treatment plant was mainly used as a backup when other treatment plants were out of service for maintenance (Island Water Treatment Plant City of Toronto, n.d.). This water treatment plant is one of the plants which provide clean drinking water for the Islands as well as the rest of Toronto (Island Water Treatment Plant, n.d.). In addition, it is statistically reported that the plant water that is produced is 87, 947 million litres (on Table 2) (Island Water Treatment Plant City of Toronto , n.d.). Despite having a treatment plant, it is known for water based activities such as the ferries that are taken to travel to the Toronto Islands, boating and fishing. Furthermore, the research shows water conditions tend to attract the human population because of the elegance the water and the resources it provides which shows that this physical environment attracted the people going to the Islands. The Toronto Islands is an alluring tourist destination for many due to its climate conditions, geological features, and water bodies. The climatic conditions encountered, geomorphology, and the hydrologic features helped shape the Toronto Islands into a popular tourist attraction for many because of the abundance of leisurely activities it possesses and the environmental features that it embodies. Furthermore, the features of this physical environment has helped propel the Toronto Islands become an active place for human recreation. Table 1: Note. From Class Environmental Assessment, 2010. Table 2: 2013 statistics Total annual plant water produced 87,947million litres Percentage of plant water produced to the overall system 20% Number of days the plant operated 341 days Average daily production 254 million litres Maximum days production 354million litres Date of maximum water production July 18, 2013 Note. From Island Water Treatment Plant, n.d.. References: Christopherson, R., Byrne, M., Giles, P. (2012, April 15). The oceans, coastal Processes, and the landforms. InGeosystems: An Introduction to Physical Geography(Third edition ed., p. 499). Peasrson Education Canada. Class Environmental Assessment. (2010). Retrieved November 10, 2014, from http://www.hydroone.com/Projects/Lakeshore/Documents/draft ESR/FINAL Lakeshore Renewal Environmental Baseline Report .pdf Higgens, D. (1999, April 25). The Place of My Dreams. Retrieved November 7, 2014, from http://torontoisland.org/briefhistory Island Water Treatment Plant. (n.d.). Retrieved November 16, 2014, from http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=037409f8e0c7f310VgnVCM10000071d66f89RCRD Naim, R., Scott, R., Anglin, C., Zuzek, P. (1994, November 24). Analysis of Coastal Processes at Toronto Islands. Retrieved November 3, 2014, from https://icce-ojs-tamu.tdl.org/icce/index.php/icce/article/viewFile/5116/4794 Sward, R. (2014, September 10). Toronto Islands. Retrieved November 1, 2014, from http://www.thecanadianencyclopedia.ca/en/article/toronto-islands/ Toronto Islands. (n.d.). Retrieved November 1, 2014, from http://www.aviewoncities.com/toronto/torontoislands.htm Toronto Island Community Association. (n.d.). Retrieved November 1, 2014, from http://torontoisland.org/tica Toronto Islands History. (n.d.). Retrieved November 12, 2014, from http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=cc90dada600f0410VgnVCM10000071d60f89RCRDvgnextchannel=34e9dada600f0410VgnVCM10000071d60f89RCRD http://www.hydroone.com/Projects/Lakeshore/Documents/draft ESR/FINAL Lakeshore Renewal Environmental Baseline Report .pdf References http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=037409f8e0c7f310VgnVCM10000071d60f89RCRD